Mufaddal started as a humble trading house in Cairo in 1979. Since then, the company has diversified its operations into the trading of tea, pulses, grains, wheat, sugar, spices, herbs, oil seeds, animal feed and dried fruits. Mufaddal in Arabic translates as being "the preferred". With its innate belief in becoming "the preferred," Mufaddal justified its name by becoming the preferred trading house and partner for scores of international suppliers and customers, by gaining their trust and confidence over the last four decades. This was attained by remaining humble to market volatilities and changing trends, hence ensuring that we remain "small" enough to be customer oriented, yet are "large" enough to stay competitive and provide security to our customers, suppliers and employees.
In 2001 Mufaddal sensed the need to elevate its business platform, and commit to quality by further developing and integrating its supply chain, and therefore Wahba for Food Industries began its operations on the outskirts of Cairo, as an in-house processing plant dedicated exclusively for the splitting and grading of pulses, cereals and grains.
The company was formed with a simple vision: "HabbaHabba". This vision made it imperative for the company to ensure that each grain, seed or habba found in every ton of raw material was to be given an imprint of quality unmatched elsewhere in the world.
In 2007 Mufaddal for Food Industries was inaugurated, over 50,000 square meters of land, 60,000 tons of silo storage , 15,000 square meters of warehousing space and 6 factories dedicated to the sieving, grading, and splitting of beans, lentils, rice, and other local and international produce. The company is continuously exploring and venturing into many exciting projects and in 2008 Hanalico for Food Industries a sophisticated rice mill was developed with the ability to cater rice for both the bulk and the retail market; a first for the company.
Mufaddal believes strongly that through its brand "HabbaHabba" it can promote the consumption of pulses in the region - since pulses have a low glycemic index, are tasty and nutritious, and have a positive impact on sustainable agriculture with world food security.
1979 beginning of operations
85,000 tons of silo storage
25,000 square meters of storage
1600 tons daily processing capacity
For us its the love which drives us to be better
Our mission is to provide effective services and solutions to the pulses and grain sector by processing and marketing high quality produce by constantly pushing the boundaries of innovation in our systems, product range and brands to guarantee customer satisfaction, we remain passionate about serving our clients, committed to operational excellence and dedicated to sustainable growth.
We believe that our suppliers and customers are our partners and make every effort to meet their requirements and demands, even under the most turbulent market conditions, hence taking pride in being dependable and reliable.
We understand that our product is a small link in a long chain of preparations that ends as a meal on a table and therefore give our utmost to make sure that our link is the strongest in that chain.
We aim to promote the value of pulses, as a cost effective source of nutrition. We believe that the processing of pulses, from its farming till it being cooked and consumed has a positive impact on consumer health, soil fertility, the environment, food security and global economy.